Power
Purpose
Force

About Force

INDIA’S LARGEST VAN MAKER

Founded in 1958 by Shri Navalmal Kundanmal Firodia, Force Motors Limited was established with the vision of contributing to the development of modern India through industrialization. Shri Firodia was driven by a mission to provide affordable, reliable and efficient transportation solutions for the masses by harnessing the best available technology. Spearheaded by Dr. Abhay Firodia, Group Chairman of the Dr. Abhay Firodia Group of Companies, today Force Motors stands as a fully integrated automobile company specializing in the engineering, development and manufacture of vehicles, aggregates and components.

With five state-of-the-art manufacturing units across India, Force Motors endeavours to build best-in-class shared mobility solutions that keep pace with the changing demands of the customers across India and the world. At Force Motors, employees form the backbone of the organization, with over 10,000 employees each contributing to the company’s overall success. Its advanced R&D center in Pune, supported by a strong design team of over 1,000 experts, is regarded as one of the finest in the country. The company offers a diverse product range spanning from light commercial vehicles to multi-utility vehicles and super specialty vehicles, customized as per the buyer’s unique needs and requirements.

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6+

Decades of shaping mobility

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5

Advanced manufacturing facilities

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10,000+

Employees powering every operation

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25+

Countries served across the globe

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300+

Sales and service touchpoints

Force Motors operates with a robust network of over 300+ sales and service touchpoints across India. Also supported by international distributors in more than 25 countries, we take great pride in exporting our offerings to the Middle East and Gulf, Asia, Latin America and Africa.

Vision

To be amongst the world’s most preferred providers of shared passenger mobility solutions.

Mission

To delight our customers across the world by creating and delivering exceptional shared passenger mobility solutions that are safe, sustainable, enduring and exciting.

Purpose

Force Motors endeavours to build best-in-class shared passenger mobility solutions that keep pace with the changing demands of customers across India and the world. By listening to our customers and understanding their needs, we design vehicles that are reliable and economical and deliver the right balance of value and experience. With decades of expertise and strong technological partnerships, we continue to evolve, ensuring that every vehicle we manufacture meets the demands of today’s discerning consumer-both in India and across global markets.

Values

  • Quality
  • Excellence
  • Courage
  • Integrity
  • Innovation
  • Authenticity

Work-focused Values

  • Trust
  • Inclusion
  • Empathy
  • Care

People-focused Values

Global Associations

The company’s legacy has been further bolstered by successful partnerships with leading German technology players and market leaders for the past six decades. Since 1997, when Daimler AG started manufacturing Mercedes-Benz cars and SUVs in India, every engine fitted has been produced at Force Motors through its state-of-the-art dedicated facility in Chakan, Pune.

In 2015, BMW assigned Force Motors to produce and test the engines for all sedans and SUVs to be made in India. A state-of-the-art manufacturing facility in Chennai was then built and commissioned in a record time of nine months, meeting the exact standards of BMW.

In March 2018, Force Motors entered into a joint-venture agreement with Rolls-Royce Power Systems AG. This venture named ‘Force MTU Power Systems Pvt. Ltd.’ manufactures the 10 and 12 cylinder, Series 1600 engines (545hp to 1050hp) in India and supplies worldwide. These engines are used for power generation and under-floor rail applications and have been delivered to reputed organizations requiring fail safe backup for their critical operations.

These associations speak to Force Motors’ ability to deliver with precision, technical depth and consistent manufacturing quality.

From the Chairman’s Desk

Inspired by the Gandhian vision of grassroots transformation, Force Motors was founded to contribute to nation-building through industrialization. We take immense pride in having invented and coined the term 'Autorickshaw', revolutionizing last-mile mobility for millions. Over the decades, our commitment to developing reliable transport solutions like the Traveller and Trax has remained strong.

Today, with evolving consumer aspirations, the Force Urbania represents our bold step into modern, globally inspired urban mobility. Our proud association with the Indian Defence Sector through the rugged Force Gurkha further reflects our engineering capabilities. Backed by enduring partnerships with leading German automotive and technology players, we remain committed to enabling progress through purpose-built vehicles that help individuals and businesses achieve their goals.

Dr. Abhay Firodia
Group Chairman, Dr. Abhay Firodia Group of Companies

Dr. Abhay Firodia
Group of Companies

Abhay Firodia Group of Companies under the leadership of Dr. Abhay Firodia

LMG Manufacturing GmbH

LMG Manufacturing GmbH, headquartered in Germany, develops precision components for the electro-mobility sector, supporting Europe’s premier automotive brands. Focused on sustainable technologies, the company caters to the growing needs of an evolving mobility market.

A subsidiary of Jaya Hind Industries International B.V., owned by Jaya Hind Industries Private Limited and part of the Dr. Abhay Firodia Group of Companies, LMG has partnered with the BMW Group to drive advancements in electric mobility. Its efforts align with the group’s vision for innovation in the global automotive space.

Jaya Hind International B.V.

Jaya Hind International B.V. is a wholly-owned subsidiary of Jaya Hind Industries Private Limited, a part of the Dr. Abhay Firodia Group of Companies. Based in the Netherlands, it acts as the global arm of Jaya Hind Industries, expanding its presence in key international markets. The company focuses on building partnerships and providing solutions to meet the demands of the global automotive industry.

Force MTU Power Systems Private Limited

Force MTU Power Systems Private Limited, a joint venture between Force Motors Limited (51%) and Rolls-Royce Power Systems AG (49%), focuses on producing the MTU Series 1600 engines. These engines available in 10 and 12-cylinder configurations with outputs ranging from 545 to 1,050 hp, cater to power generation and underfloor rail applications.

By combining Rolls-Royce’s advanced engineering with Force Motors’ production expertise as well as leveraging its vast supplier network in India, the joint venture delivers dependable engines tailored to the needs of both domestic and international markets.

Jaya Hind Industries Private Limited

Established in 1947 by Shri Navalmal Kundanmal Firodia, Jaya Hind Industries Private Limited is one of the country’s largest and most trusted solution providers for aluminum castings, powering some of the most demanding automotive applications.

From its cutting-edge facilities in Akurdi, Urse, Pithampur and Chennai, Jaya Hind produces precision components like cylinder blocks, transmission housings and oil pans. Decades of expertise, paired with a tireless zeal for innovation, have cemented its status as a partner of choice for global automakers, shaping the future of mobility.

LMG Manufacturing GmbH

LMG Manufacturing GmbH

Jaya Hind International B.V.

Jaya Hind International B.V.

Force MTU Power Systems Private Limited

Force MTU Power Systems Private Limited

Jaya Hind Industries Private Limited

Jaya Hind Industries Private Limited

International Presence

Quality Certifications

At Force Motors, quality defines every aspect of operations. Through a comprehensive quality management system, we continuously improve processes to deliver reliable products at competitive prices.

All our manufacturing plants are certified to globally recognized standards, including:
  • ISO 14001 – Environmental Management System
  • IATF 16949 – Automotive Quality Management
  • OHSAS 18001 – Occupational Health and Safety

The Material Testing Laboratory and Standards Room at Pithampur is NABL-accredited, making Force Motors one of the first three OEMs in India to achieve this distinction. This facility supports precise testing and calibration processes required for Force Motors’ vehicle manufacturing operations.

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